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Showing posts from February 17, 2021

The Power of Social Media and How You use It?

Looking back, before Facebook, Twitter and Youtube became giants, blogging was the thing and oh, the now forgotten MySpace and Friendsters. The term "social media" back then was not as popular as it is now and not as potent. Then came in the time of Facebook becoming an essential for most people to keep in touch with friends, old acquaintances and even long lost friends who would have remained lost if not for the reach of the platform.  Facebook heralded a new kind of communication with its innovative features although borrowed from its predecessors and improved a lot as mobile devices such as cellphones and tablets became more affordable. There are now an estimated 3.8 billion of smartphone users in the world according to Statistica.com hence, information dissemination has never been this so effective. The artificial intelligence these giant social media companies have developed and implemented are so comprehensive that targeting the intended audience has never this precise.